We love the science behind media planning
Our Planning Approach
Although some agencies rely on the ‘gut-feel’ approach to media planning, we are passionate about the science behind it. Therefore, we have the industries’ leading media planning tools and data on hand so we can deliver the most effective and efficient media schedules possible.
We don’t just look at what media channels deliver the most reach. We look at the communication task and which channels will deliver on that task. The Enigma strategy and planning process is also structured around the ‘moment’. These are the I-want-to-know, I-want-to-go, I-want-to-buy, I-want-to-do moments our customers experience every day. These moments are loaded with intent, context, and immediacy so when they occur you need to be ready.
Our media planning tools help us:
- Find the right customer
- Find the right moment
- Deliver the right message to influence that moment
Get in touch so we can demonstrate how our tools and planning process can help your business.
Get in Touch
Other reasons to work with us
Get in touch
We’d love to have a chat with you. Give us a call or flick us an email and lets start a conversation.