We track your customer every step of the way
Our Digital Approach
Included in our media offering is a team of digital media experts to keep up-to-date with the ever-changing digital world. Our team’s unique experience with web development complements our digital media experience and allows us to talk about the full consumer journey – we are not just concerned about getting people to your site, we want to know what they are doing when they get there and then optimise both the campaign and your site to achieve the desired outcome.
We provide 24/7 access to this data via our online reporting dashboards covering all digital channels and including ad metrics such as delivery, reach & frequency, response rates, cost-per-response, social, engagement and interaction rates as well as on-site metrics such as actions, enquiries and cost-per-enquiry or cost-per-action. That’s all data in the one place so everyone can see what needs to be optimised.
Our digital media team is responsible for:
- Digital Strategy
- Search marketing and SEO
- Digital display & video campaigns
- Programmatic trading – all platforms
- Site, behaviour and search retargeting
- Mobile marketing
- Social Media
- Digital Intelligence / Full path tracking
- Client support & training
Enigma Media’s digital team are experienced in the latest programmatic technology and use SmartPixel tracking for all display remarketing campaigns for granular segmentation - hitting the audience with more relevant messages dependent on their behaviour or where they are in their journey to purchase. The remarketing tools we use are also cross platform and extend out to social channels such as Facebook, Instagram and Twitter.
Contact us to find out how we can improve your digital campaigns.
Get in Touch
Other reasons to work with us
Get in touch
We’d love to have a chat with you. Give us a call or flick us an email and lets start a conversation.